Privacy Policy

Last updated: 28 September 2026.

This policy explains what personal data the Msaken website (msaaken.com) and app collect, why, and your choices. Msaken is operated by Innovery Digital Solutions, Alexandria, Egypt ("we"). We process personal data in line with Egypt's Personal Data Protection Law (Law No. 151 of 2020).

1. Data we collect

Account data: your name, mobile number, email (if you add one), profile photo and, if you sign in with Google or Apple, the name and email they share with us.
Listings: what you publish: photos, videos, price, address and map location, description and property details. Listings are public.
Messages: chats you send through Msaken, including photos and voice messages, so they can be delivered and so we can review reports of abuse. The app uses your microphone only while you record a voice message.
Location: if you allow it, your device location, to show listings near you and on the map. You can turn it off in your phone settings.
Activity: searches, favourites, listings you view, and reports you send.
Device data: device type, operating system, app version, language, IP address and a notification token (to send you notifications).

We do not currently ask for national ID documents. If we add identity verification later, we will update this policy and ask for your consent first.

2. Why we use it

To create and secure your account and sign you in (one-time codes by SMS).
To publish your listings and let people contact you.
To deliver chats and notifications (new messages, listing status, alerts you ask for).
To keep Msaken safe: review listings and reports, and prevent fraud and spam.
To understand how Msaken is used and improve it.
To answer your support requests and meet legal obligations.

3. Who we share it with

Other users: your listings, and the name and contact details you choose to show on them, are public. The people you chat with see your name and messages.
Service providers who work for us: Google Firebase (sign-in, notifications), Google Maps (maps and places), our hosting provider, and SMS providers for sign-in codes. They may process data outside Egypt under their own safeguards.
Authorities, when the law requires it or to protect people from harm or fraud.

We do not sell your personal data.

4. How long we keep it

We keep your account data while your account is open. When you delete your account, we delete or anonymise your personal data and listings within 30 days, except what the law requires us to keep, or what we need to handle an open report or dispute.

5. Your rights

You can ask to see, correct or delete your personal data, withdraw your consent, or object to how we use it. You can delete your account at any time (see the next section), or email support@msaaken.com and we will reply within 30 days. You can also complain to Egypt's Personal Data Protection Center.

6. How to delete your account

In the app: open My Profile → Preferences & Settings → Delete Account, then confirm.
By email: write to support@msaaken.com from the email or mobile number on your account, with the subject "Delete my account". We confirm within 7 days.

Deleting your account removes your profile, listings, favourites and messages. We delete or anonymise the data within 30 days, as described above.

7. Security

We protect your data with encrypted connections (HTTPS), access controls and regular backups. No system is perfectly secure, so please keep your phone and account safe.

8. Children

Msaken is not meant for anyone under 18, and we don't knowingly collect data from children.

9. Changes

We may update this policy. We will change the date at the top and tell you in the app about important changes.

10. Contact

Innovery Digital Solutions, Alexandria, Egypt. Email: support@msaaken.com.